Personal branding truly is the bread and butter of getting highly paid to do work you love. It’s the secret sauce that makes everything else so – much – easier.

 

Getting out and getting visible - online and off - is non-negotiable if you want to succeed in a career or business you love, but you can do it in a way that actually feels good.

 

Renessa Boley Layne interviews personal branding pioneer, William Arruda, on how to "work your quirks" and show up in the marketplace as you truly are - not as a fake imitation of what you think the marketplace wants to see.

 

If you’re tired of being the world’s best kept secret – with hiring managers, senior execs, clients, customers or your tribe – this is a conversation you don’t want to miss!